How To Negotiate A Great Radio Package For Your Business
Before I got into SEO, I worked for Comcast-Spectacor. They’re the Philadelphia sports and entertainment firm that owns and operates the Wells Fargo Center and the Philadelphia Flyers of the NHL....
View ArticleEmail Marketing: Selling To The Unexpected
When I was working in minor league baseball, we’d do a magnet schedule giveaway every season. The 4” x 6” magnet would feature our season schedule and the logo of our sponsor. Fans loved it because...
View ArticleIs Your Sales Process Working?
About a week ago, I signed up for AWeber – a top email marketing service. Since some of my clients were using it with success, I decided it was time I get with and get to work on building my own email...
View ArticleHow Many Leads Are You Missing By Not Having A Website?
A few weeks ago I had my carpets steam cleaned. I used the same guy I’ve always used; I keep his business card handy. When he came to the house, we got to talking and he asked what I did for a living...
View Article6 Tips For Creating Quality Content On Your Website
Google’s quality guidelines point out a lot of the things you shouldn’t do with your website. However, when it comes to what you SHOULD do with your site, their advice is pretty simple: Of the four...
View ArticleSEO In 2012: The End Of Quick, Cheap Keyword Rankings
With the holiday season upon us and 2012 nearing a close, I’m reflecting on the big change in SEO this year: There is no longer a quick and affordable way for small businesses to achieve high rankings...
View ArticleLeveraging Non-Profit Relationships
Many businesses donate their time and money to non-profits out of the goodness of their heart. They do it because it feels good and it’s nice to get the tax benefit at the end of the year. I don’t...
View ArticleWhat To Do With Green Tomatoes
Wondering what to do with green tomatoes at the end of the season? This green tomato pie recipe has been a hit every time I’ve made it. You’ll be amazed that it tastes just like apple pie. I’ll even...
View ArticleWhat Should I Do With Exact Match Domains I Own?
A client of ours came to us with an interesting situation. Recently, he launched a brand new website, using an exact match keyword domain (EMD). The site is doing well and despite rumblings about...
View ArticleBlog or Newsletter: What Content Goes Where?
A blog on your website is a terrific lead generating tool. For small business owners, it is one of the most cost-effective ways of marketing your business and attracting new clients. A newsletter...
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